MOONWORKS
Moonworks is a record label I launched in 2023, dedicated to reissuing rare and overlooked 90s electronic music and bringing timeless tracks to new audiences. With a passion for uncovering hidden gems, we carefully remaster and repackage each release, preserving the essence of the originals while giving them new life. Co-Founder Sean OD and I work closely together, with my role focused on overseeing the creative direction and communications for the label. With three releases to date and much more to come this year, we’re excited to continue sharing these forgotten classics.
Release Artwork
![[MW001] Serpico - Just Can't Stop](https://images.squarespace-cdn.com/content/v1/6787eca40ba7486e465c538b/b64b5f72-88b7-44c3-b52e-ba2873f1415d/MW001+Vinyl+Sticker+%28For+Digital+Use%29.png)
[MW001] Serpico - Just Can't Stop
![[MW002] The Outsiders - Beyond The Ego](https://images.squarespace-cdn.com/content/v1/6787eca40ba7486e465c538b/b6dc51e7-8268-4c83-a8bb-2c056c35e165/MW002+Vinyl+Sticker+A+Side+%28For+Digital+Use%29.jpg)
[MW002] The Outsiders - Beyond The Ego
![[MW003] Urban Heads - The Wind](https://images.squarespace-cdn.com/content/v1/6787eca40ba7486e465c538b/a5194cef-a9ff-4e0e-a5b8-87615f10a55b/MW003-Vinyl-Sticker-%28For-Digital-Use%29-A-SIDE.jpg)
[MW003] Urban Heads - The Wind
I work closely with Singapore-based designer Jasmin Chavez to create bespoke label artwork for each release. Our approach blends inspiration from the original pressings with a fresh, unique design that captures the essence of Moonworks, giving each release its own distinctive look and feel.
Sleeve Artwork
![[MW001] Serpico - Just Can't Stop](https://images.squarespace-cdn.com/content/v1/6787eca40ba7486e465c538b/c78560d5-68c1-4c91-b990-202d0ca83756/Vinyl+Sleeve+Online+A+SIDE+-+black+hole.png)
[MW001] Serpico - Just Can't Stop
![[MW002] The Outsiders - Beyond The Ego](https://images.squarespace-cdn.com/content/v1/6787eca40ba7486e465c538b/51d918ac-dbe2-4e82-a214-a4f0600df75f/Vinyl+Sleeve+Online+MW002+-+B+SIDE.png)
[MW002] The Outsiders - Beyond The Ego
![[MW003] Urban Heads - The Wind](https://images.squarespace-cdn.com/content/v1/6787eca40ba7486e465c538b/578e44e6-3361-4fc2-9ec2-43c9941b3902/Vinyl-Sleeve-Online-MW003-SIDE-A.jpg)
[MW003] Urban Heads - The Wind
For the sleeve artwork, each release features a uniform design that reflects our identity as a vinyl label. We create great-looking sleeves that fans of underground music can appreciate and proudly add to their collections, with records available globally (if they’re not sold out yet).
Listen on Spotify
For the first time ever, this music is available on digital streaming platforms, making it easier than ever to listen and enjoy. Whether you’re adding these tracks to your playlist or playing them in a DJ set, the experience is now accessible to a whole new audience.
Tease Assets
For each release campaign, I create a series of promotional assets, starting with a tease asset to build hype. Here you can see the tease for The Wind, where I animated the eyes from the artwork and established a visual aesthetic that we’d continue to build upon for future materials.
Mini Documentaries
Finally, the showpiece of each campaign is our mini documentaries, which tell the story behind each release. What sets us apart is our dedication to storytelling - something rare among smaller labels. Chasing The Wind (the story behind our recent record) is our best-performing post to date, having received over 12k views.