ARTIST IN RESIDENCE: AAA
Working as a content producer, and building on my longstanding relationship with BBC 6 Music, I was part of the team that developed ‘Artist in Residence: AAA’ - a new iPlayer format where artists are invited to Maida Vale Studios to take a deep dive into their creative process. Collaborating closely with 6 Music’s assistant commissioner and the director of the film, my specialism in social media and design saw me lead on the digital strategy, short-form video edits and title treatment for the full 30 minute show.
Client: BBC Radio 6 Music / BBC iPlayer
Secret Sounds
I identified several key moments between Loyle and his producer Kwes, creating bespoke vertical video edits with additional graphics and split-screen elements. The 90 second edits were used by Loyle and various BBC accounts (BBC main account, 6 Music, iPlayer + more) across TikTok and Instagram
The Story of HGU
The ‘HGU Story’ edit gathered over 700k views on 6 Music’s Instagram alone.
iPlayer Title Treatment
As well as producing and editing social video edits, I also worked with a designer from SE Creative Studio to create a visual identity used across the iPlayer title treament and other assets. Using a classified file look and feel, the design includes nods to the floorplan of the iconic Maida Vale Studios.
Behind The Scenes Photography
